Social WiFi Marketing?
Using a smartphone or a laptop to sign onto a WiFi network at a retail location is nothing new. Many retailers still give out a password for customers to sign in but this leaves a lot of potential profit on the table. More-and-more retailers are setting up their network with a sign-in splash page asking customers to connect to the hotspot via their social media accounts. Signing in through a social network is what’s known as social WiFi. While that may seem like an insignificant difference from the password based approach, it is one of the most powerful options a physical space can implement for the most cost-effective and highly targeted digital marketing available.